Food & consumer goods
Swad Saathi
A product website for an Indian food brand, bringing its papad range, preparation story, and product inquiries into one place.
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About the business
and its website
Swad Saathi sells traditional Indian papad. The website introduces the brand, explains the products, and gives people a way to ask about the range. It is more than a page of food photographs: visitors can see different varieties, read product details, and learn how the food is prepared.
The site has separate areas for the brand story, preparation process, and product range. This lets someone start with the part that matters to them. A first-time visitor can learn about the business, while someone interested in a particular papad can move straight to the products.
Exploring the range
Showing the product, not just its name.
The product section lets visitors switch between rice, ragi, udad, and sabudana papad. The selected variety appears with its pack image, pack size, a short description, and an inquiry link. These details stay together instead of being spread across different parts of the page.
Choosing another variety changes the product information in the same section. A visitor can look through the range without repeatedly leaving the page or trying to remember which description belongs to which pack. The capture below shows an actual selection in this product area.
Why this matters
The picture helps people recognise the pack, while the description explains the difference between varieties. The inquiry link gives them a next step after looking. The product area keeps the information visible while giving visitors a direct route to ask about the range.
The story behind the food
Explaining the preparation in four clear stages.
Another section follows the product through preparation and mixing, rolling and shaping, drying, and packaging. Each stage has a short explanation and supporting imagery. Visitors can follow the sequence without needing specialist knowledge of food production.
The process appears alongside the product story rather than being hidden in a separate document. It gives people another way to understand the business: the product section explains what is available, while this section explains how the brand presents its preparation.
Why this matters
Breaking a process into named stages makes it easier to follow. A reader can skim the headings first and then read the explanation for a stage that interests them. The headings and images work together to make a longer preparation story easier to read.
Why the website
looks this way
Food leads the introduction
The homepage uses ingredients and food photography around the main message. It gives visitors an immediate idea of the product before they read the smaller copy.
Different sections have different jobs
The darker product area separates browsing from the lighter preparation story. That change helps a long page feel like a series of understandable sections.
Actions explain the next step
Product discovery and inquiry use direct labels. Visitors can tell whether an action will show more products or take them toward contact.
On a phone
Keep the introduction readable on a phone.
The mobile homepage keeps the brand mark, main message, and two opening actions in a vertical layout. The food remains visible around the text, but the reading area is narrower and the headline breaks into shorter lines.
The two actions offer different starting points: explore the papad or read about the brand. Keeping both close to the introduction means a phone visitor can choose a route without scrolling through the entire page first. The image here is a capture of the live mobile website.
What the website brings together
The website brings together a brand introduction, a preparation story, a selectable papad range, and inquiry routes. Each part answers a different question: who the business is, how it presents its food, what is available, and how to get in touch.
Included in the website
- Brand and product introduction
- Papad variety browsing with pack details
- Preparation story and inquiry links
- Layouts for desktop and mobile
A new conversation
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